Documentation: 1,000 individuals who ordered a Vegetarian Starter Pack in response to online postings were contacted with a follow-up survey 3-6 months after their order. To decrease survey response bias, a chance at winning a $200 gift card was offered to anyone who completed the survey. 107 individuals responded. Of those that responded, here's the impact they reported the Veg Starter Pack having on their consumption of:
Based on the experience of our users, we have found that 5 minutes spent posting ads on interent sites lead to about 5 Vegetarian Starter Pack orders. Although the percentages quoted in the paragraph above are likely inflated a bit due to response bias (despite our attempts to minimize it, people who adopted changes were still probably more likely to answer the survey than those who didn't, and respondents may have over-represented the extent of change), consider the following: even if we completely ignore the huge number of animals spared by all of those who partially or significantly reduced their meat consumption, and just look at those who had gone vegetarian, simple math for five minutes of work indicates: 5 (Veg Starter Pack orders) x .03 (a very low end estimate of the percentage of people who went vegetarian; based on the data above it seems more like 5-7% than 3%) x 40 (approximate number of animals spared per year for each person who goes vegetarian) = about six animals per year spared a lifetime of suffering with just five minutes of work!